This micro-credential will show that writing holds the power to benefit or hinder you professionally, personally, or in social media settings. Areas of focus include the role of writing in all areas of life, especially the relationship between the message, the writer, and the reader; the importance of punctuation fundamentals; and the impact words have on a local and global scale. This micro-credential will explain how effective writing can help throughout the job search process as well as how to brand oneself appropriately on social media. Digital tools, including artificial intelligence (AI), will be examined to show the benefits when used responsibly and with awareness of potential pitfalls.